[도서소개]
문화적 고유성과 독특성은 문화관광산업에서 가장 중요한 가치이다. 한류로 대변되는 문화적 매력성은 한국에 대한 호감도를 높여 관광객의 방문동기와 관광행동을 촉진시킨다.
본 교재는 미래관광 산업을 선도하고 관광선진국으로 도약하기 위해 문화관광정책의 과거와 현재를 살펴보고 미래를 위한 대안을 제시하기 위해 심혈을 기울여 집필하였다.
[목차]
Chapter 01 관광정책의 개요
제1절 정책의 개념과 특성···················································2
1 정책의 개념······································································ 2
2 정책의 성격······································································ 3
3 정책의 특성······································································ 4
제2절 관광정책의 개념과 특성··············································6
1 관광정책의 개념································································ 6
2 관광정책의 특성······························································10
제3절 관광정책의 목표와 유형············································11
1 관광정책의 이념······························································11
2 관광정책의 필요성··························································14
3 관광정책의 목표······························································16
4 관광정책의 체계와 유형 ··················································19
제4절 관광정책의 형성과정···············································22
1 관광정책의 형성······························································22
2 관광정책의 결정······························································22
3 관광정책의 집행······························································27
4 관광정책의 수용······························································29
5 관광정책 평가 ································································30
Chapter 02 관광 조직 기구
제1절 세계 관광기구·······················································38
1 세계 관광기구(UNWTO)··················································38
2 경제협력개발기구(OECD)················································39
3 아시아·태평양경제협력체(APEC)·····································39
4 아시아·태평양관광협회(PATA)········································40
5 ASEAN(동남아 연합)······················································41
Chapter 03 한국의 관광행정조직
제1절 관광행정조직의 의의와 특성·······································60
1 관광행정조직의 의의·······················································60
2 관광행정조직의 특성······················································62
3 관광행정조직의 기능·······················································63
제2절 정부 관광행정 기관과 역할········································64
1 문화체육관광부·······························································64
2 한국관광공사··································································67
3 한국문화 관광연구원·······················································70
4 지방자치단체··································································72
Chapter 04 주요 국가의 관광정책
제1절 미국의 관광정책····················································78
1 관광조직·········································································78
2 관광 진흥정책·································································81
제2절 영국의 관광정책····················································84
1 관광기구 및 역할·····························································84
2 관광 진흥정책·································································85
제3절 프랑스의 관광정책··················································86
1 관광기구 및 역할·····························································86
2 관광 진흥정책·································································88
3 관광정책 동향·································································90
제4절 스페인의 관광정책··················································91
1 관광기구 및 역할·····························································91
2 관광 진흥정책·································································92
3 관광정책 동향·································································93
제5절 중국의 관광정책·····················································95
1 관광기구 및 역할·····························································95
2 관광 진흥정책·································································96
3 관광정책 동향·································································97
Chapter 05 한국 관광정책의 변천
제1절 한국 관광정책의 변천············································ 106
1 1950년대 관광정책······················································106
2 1960년대 관광정책······················································106
3 1970년대 관광정책······················································107
4 1980년대 관광정책······················································109
5 1990년대 관광정책······················································111
6 2000년대 관광정책······················································111
7 우리나라 시대별 관광정책의 변화···································113
제2절 우리나라 역대 대통령과 관광정책······························ 115
1 박정희 대통령의 관광정책(1963~1979)·······················115
2 전두환 대통령의 관광정책(1980~1988)·······················116
3 노태우 대통령의 관광정책(1988~1993)·······················117
4 김영삼 대통령의 관광정책(1993~1998)·······················117
5 김대중 대통령의 관광정책(1998~2003)·······················118
6 노무현 대통령의 관광정책(2003~2008)·······················119
7 이명박 정부의 관광정책(2008~2013)···························120
8 문재인 정부의 관광정책(2017~2022)···························121
제3절 한국관광의 문제점 및 개선사항································· 123
1 정책방향 부문······························································124
2 마케팅 전략 부문···························································125
3 수용태세 개선 및 확충부문·············································127
Chapter 06 관광정책의 방향
제1절 새로운 관광정책의 추진방향····································· 132
1 관광정책 변화의 필요성·················································132
2 새로운 관광발전 모색····················································133
3 새로운 관광정책 추진방향··············································135
4 관광정책 추진전략························································139
5 관광정책 추진 개선방안·················································145
제2절 미래관광정책 수요 ··············································· 151
1 새로운 관광정책 수요····················································151
2 방한 및 국내 관광수요 확대 정책····································152
제3절 관광 브랜드 전략·················································· 155
1 관광브랜드의 개념························································156
2 관광브랜드의 특징························································156
3 관광브랜드의 효율성·····················································158
4 세계의 도시 관광브랜드·················································158
5 관광브랜드 개발전략·····················································162
제4절 국제 관광정책의 방향············································ 164
1 국제 관광정책의 중장기 계획수립···································164
2 글로벌 관광중심지 역할을 위한 정책수립························165
3 시장다변화 전략····························································165
4 차별화된 관광상품개발··················································167
5 국제 관광 진흥정책·······················································168
6 관광선진국의 국제 관광정책사례····································171
Chapter 07 지방화 시대의 관광정책
제1절 지방자치제와 관광산업·········································· 182
1 지방시대의 의의····························································182
2 지방시대의 관광정책·····················································184
3 지방 관광산업에 대한 기대·············································185
제2절 지방자치 시대의 관광정책······································· 186
1 지방자치단체 관광정책의 개념·······································186
2 지방자치단체 관광정책의 역할·······································187
3 지방자치시대의 관광정책 개발방향································191
제3절 지방자치시대의 관광············································· 198
1 지역 관광 활성화와 관광정책·········································200
2 지역 관광 활성화 요인···················································203
3 지역 관광 활성화 방향···················································207
4 지역 관광 이해관계자····················································212
5 외국의 지역 관광 현황···················································215
제4절 지방자치시대의 관광 진흥정책·································· 218
1 관광환경조성································································218
2 지역주민 참여와 관광개발··············································218
3 관광행정조직································································220
4 관광행정의 기능····························································221
5 관광산업 자원·······························································222
6 투자환경 조성·······························································222
7 관광 마케팅·홍보··························································223
8 관광개발·······································································223
9 관광규제 합리화 및 관광산업 경쟁력 강화·······················224
10 관광서비스의 고급화·····················································225
제5절 지역거점 관광도시 육성정책····································· 226
1 국제적 수준의 관광거점도시 육성···································226
2 지역특화 문화자원의 관광상품화····································227
3 테마·체험형 관광자원 개발············································228
4 환경이 살아있는 지속가능한 관광자원 개발·····················228
5 문화관광 콘텐츠 산업육성과 지역 관광정보 시스템 구축··229
6 융·복합 관광산업육성···················································230
제6절 지역 관광개발 패러다임의 변화································· 232
1 지역 관광자원 개발 패러다임의 변화······························232
2 질적 관광, 품질 관광에 대한 요구 확대···························232
3 지역 관광자원 개발 전담조직 신설확대···························234
4 지역 관광개발 사업에 대한 관리·운영의 중요성 확대·······234
Chapter 08 관광개발정책
제1절 관광개발··························································· 240
1 관광개발의 개념····························································240
2 관광개발의 영향····························································240
3 관광자원 개발·······························································243
4 관광개발 계획·······························································244
5 관광개발 유형·······························································245
6 관광인프라 개선····························································246
제2절 관광개발정책····················································· 249
1 관광개발정책································································250
2 관광개발정책의 수용태도···············································252
제3절 지속가능한 관광개발정책········································ 253
1 지속가능한 관광개발의 개념··········································253
2 지속가능한 관광개발의 원칙··········································254
3 지속가능한 관광개발의 기준··········································255
Chapter 09 국민관광정책
제1절 국민관광 촉진····················································· 262
1 국민관광정책의 개념·····················································262
2 국민관광정책의 현황·····················································263
3 국민관광의 효과와 중요성··············································264
4 국민관광의 정책 방향과 대안·········································264
제2절 복지관광정책······················································ 267
1 복지관광의 개념····························································267
2 복지관광의 이념····························································268
3 국내·외 복지관광정책 사례············································269
4 한국의 복지관광정책·····················································272
제3절 여가관광정책······················································ 273
1 여가정책의 개념····························································273
2 여가정책의 목적과 의의·················································274
3 여가정책의 필요성························································275
4 여가정책의 역할····························································277
5 국내·외 여가정책 현황···················································278
6 여가정책의 방향····························································286
Chapter 10 스마트시대의 관광정책
제1절 스마트 관광의 개념··············································· 294
1 스마트 관광이란···························································294
2 스마트 관광의 발전·······················································298
3 스마트 관광환경 조성····················································299
제2절 스마트 관광 콘텐츠 개발········································· 304
1 스마트 관광 콘텐츠·······················································304
2 관광 콘텐츠 개발 투자···················································308
제3절 국외 주요국가의 스마트 관광 사례······························ 312
1 공급자 측면에서의 스마트 관광사례·······························312
2 수요자 측면에서의 스마트 관광······································317
Chapter 11 DMZ 평화관광정책
제1절 DMZ 관광의 개념················································· 324
1 DMZ 관광····································································324
2 DMZ 관광의 중요성······················································325
3 DMZ 관광개발 계획······················································325
제2절 DMZ 관광정책 방향·············································· 326
1 DMZ 관광특구 정책 방안···············································326
2 DMZ 관광 활성화 정책 방안··········································329
3 DMZ 관광의 장·단기 정책 제안······································330
제3절 DMZ 관광개발 및 육성방향······································ 333
1 갈등에서 평화의 상징인 DMZ········································333
2 DMZ 평화개발의 실질적 효과········································333
3 DMZ 개발 방향성··························································334
제4절 DMZ 관광 프로그램 제안········································ 335
1 안보관광·······································································335
2 생태관광·······································································337
3 역사관광·······································································339
4 문화·레저 관광·····························································339
Chapter 12 한국의 관광진흥 개념과 정책
제1절 관광 진흥의 개념·················································· 344
1 관광 진흥법 ·································································344
2 관광 진흥계획·······························································344
3 관광 진흥의 정책적 제언················································350
제2절 관광산업 지원정책················································ 351
1 관광산업 규제정책························································351
2 금융 및 세제지원 정책···················································352
3 관광산업 일자리창출 방향··············································354
제3절 관광상품개발정책················································ 355
1 관광상품의 특성 ···························································355
2 해외 관광패키지 공연상품 사례······································356
3 관광상품개발································································357
4 문화관광 축제 육성 및 개발············································359
5 미래의 지속가능한 관광상품개발····································361
Chapter 13 미래 관광 환경 변화와 관광정책 방향
제1절 미래관광의 환경 변화와 수요전망······························ 368
1 미래관광의 환경 변화····················································368
2 미래관광정책 수요전망··················································372
제2절 미래관광정책 환경 변화 및 전망································ 373
1 여건변화 분석·······························································373
2 관광객 성향변화 분석····················································377
제3절 한국관광의 문제점 및 개선방안································· 379
1 정책방향 부문·······························································379
2 마케팅 전략방향 부문····················································381
3 수용태세 개선 및 확충부문·············································384
제4절 미래관광의 정책 방향············································ 386
1 대한민국 관광혁신 전략·················································387
2 경쟁력 있는 관광산업 생태계 구축··································388
3 관광 콘텐츠와 창조역량 강화·········································388
4 관광산업의 지속적 성장을 위한 인프라 조성····················389
5 지역 관광 활성화를 위한 기반강화··································389
제5절 4차 산업혁명시대의 관광정책··································· 390
1 관광환경의 변화····························································391
2 4차 산업혁명시대의 관광산업········································394
제6절 한국 관광산업의 업그레이드 전략······························· 397
1 미래 유망산업인 관광····················································397
2 미래 관광의 7대 트렌드·················································398
3 한국관광산업의 업그레이드 전략····································403
용어정리···································································· 406
참고문헌···································································· 408
[저자소개]
I 박 영 제 I
• 계명대학교 대학원 관광경영학 박사
• 수원대학교 대학원 호텔관광경영학 석사
• 용인대학교 호텔관광경영학 학사
• 미국 University of Nevada, Reno 대학원 과정
경력
• 호텔 신라 서울 근무
• 부산 코모도 호텔 근무
• 호텔 신라 서울 서비스 교육센터 수료
• 국립경상대학교 평생교육원 문화관광해설사 강사
• 한국국제대학교 산학 협력단 연구원
• 현) 계명대학교 외래교수
대한관광경영학회 이사
한국 관광학회 특별회원
저서
• 환대산업 서비스경영, 한올 출판사
• 관광여가론, 한올 출판사
• 호텔경영론, 한올출판사
주요논문
• 「세계적인 컨벤션행사 유치를 위한 컨벤션 목적지 브랜드경험의 만족과 도시 미지 형성에 관한 연구」
• 「영화 또는 드라마속의 PPL이 호텔브랜드 이미지와 만족도에 관한 연구」
• 「간접광고에 노출된 호텔브랜드가 기업이미지와 고객선호도에 미치는 영향」
• 「간접광고가 호텔레스토랑 브랜드 이미지와 만족도에 미치는 영향 연구」
• 「호텔마케팅 커뮤니케이션이 브랜드 인지도, 이미지, 충성도에 미치는 영향」
• 「커피전문점의 문화마케팅활동이 브랜드 이미지와 재 구매의도에 미치는 영향」
• 「피자전문점의 물리적환경이 서비스품질과 행동의도에 미치는 영향」
• 「한국형 호텔 브랜드 자산평가 가치 척도 개발」 외 다수
I 우 경 진 I
• 세종대학교 호텔관광경영 박사
• 휴스턴 주립대학 호텔 MBA 석사
• 한양대학교 정치외교학·교육학 학사
경력
• 대우개발·힐튼호텔 기획실 과장·홍보실장
• UILV 호텔경영학과 교환교수
• 현) 수원대학교 교수
문화콘텐츠 디자인연구 소장
수원·화성융합문화센터장
저서
• 환대산업입문, 피앤씨 미디어 2019 외 10편 주요 논문
• 고령시대 호텔의 기능 확장에 관한 연구, 융합관광콘텐츠연구 제6권 2호, 2021
• 평생교육 기관으로서 대학연계 은퇴자커뮤니티에 대한 수요자인식 조사, 우경진·전영미, 열린교육연구 제28권 제2호, 91~113, 2020
• 럭셔리 관광시장의 동향과 시사점, 수원대 논문집 제 33호, 2019
• 한국 복지관광의 개선분야 중요도 인식에 관한 탐색적 연구, 융합관광콘텐츠연구 4권, 2018.06
• 지역축제 참여요인과 사회적 자본 간의 관계 연구: 2017 화성 전곡항 뱃놀이 축제 참가자를 중심으로, 호텔경영학연구 2017.12
• 자유학기제 청소년 진로체험 만족도와 재참여 의도에 관한 연구, 수원대논문집 2017.10
• 청소년 여가활동 실태와 정책 제언: 화성시를 중심으로, 융합관광콘텐츠연구 3권, 2017.06
• ‘문화가 있는 날’만족도와 재참여 의도에 관한 연구, 수원대 논문집 2016.10
도서명 | 상세설명페이지 참고 |
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저자 | 상세설명페이지 참고 |
출판사 | 상세설명페이지 참고 |
크기 | 상세설명페이지 참고 |
쪽수 | 상세설명페이지 참고 |
제품구성 | 상세설명페이지 참고 |
출간일 | 상세설명페이지 참고 |
목차 또는 책소개 | 상세설명페이지 참고 |
재화 등의 배송방법에 관한 정보 | 상품 상세설명페이지 참고 |
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주문 이후 예상되는 배송기간 | 상품 상세설명페이지 참고 |
제품하자가 아닌 소비자의 단순변심, 착오구매에 따른 청약철회 시 소비자가 부담하는 반품비용 등에 관한 정보 | 배송ㆍ교환ㆍ반품 상세설명페이지 참고 |
제품하자가 아닌 소비자의 단순변심, 착오구매에 따른 청약철회가 불가능한 경우 그 구체적 사유와 근거 | 배송ㆍ교환ㆍ반품 상세설명페이지 참고 |
재화등의 교환ㆍ반품ㆍ보증 조건 및 품질보증 기준 | 소비자분쟁해결기준(공정거래위원회 고시) 및 관계법령에 따릅니다. |
재화등의 A/S 관련 전화번호 | 상품 상세설명페이지 참고 |
대금을 환불받기 위한 방법과 환불이 지연될 경우 지연에 따른 배상금을 지급받을 수 있다는 사실 및 배상금 지급의 구체적 조건 및 절차 | 배송ㆍ교환ㆍ반품 상세설명페이지 참고 |
소비자피해보상의 처리, 재화등에 대한 불만처리 및 소비자와 사업자 사이의 분쟁처리에 관한 사항 | 소비자분쟁해결기준(공정거래위원회 고시) 및 관계법령에 따릅니다. |
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반품사유 | 반품 배송비 부담자 |
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단순변심 | 고객 부담이며, 최초 배송비를 포함해 왕복 배송비가 발생합니다. 또한, 도서/산간지역이거나 설치 상품을 반품하는 경우에는 배송비가 추가될 수 있습니다. |
고객 부담이 아닙니다. |
진행 상태 | 결제완료 | 상품준비중 | 배송지시/배송중/배송완료 |
---|---|---|---|
어떤 상태 | 주문 내역 확인 전 | 상품 발송 준비 중 | 상품이 택배사로 이미 발송 됨 |
환불 | 즉시환불 | 구매취소 의사전달 → 발송중지 → 환불 | 반품회수 → 반품상품 확인 → 환불 |
결제수단 | 환불시점 | 환불방법 |
---|---|---|
신용카드 | 취소완료 후, 3~5일 내 카드사 승인취소(영업일 기준) | 신용카드 승인취소 |
계좌이체 |
실시간 계좌이체 또는 무통장입금 취소완료 후, 입력하신 환불계좌로 1~2일 내 환불금액 입금(영업일 기준) |
계좌입금 |
휴대폰 결제 |
당일 구매내역 취소시 취소 완료 후, 6시간 이내 승인취소 전월 구매내역 취소시 취소 완료 후, 1~2일 내 환불계좌로 입금(영업일 기준) |
당일취소 : 휴대폰 결제 승인취소 익월취소 : 계좌입금 |
포인트 | 취소 완료 후, 당일 포인트 적립 | 환불 포인트 적립 |
상품군 | 취소/반품 불가사유 |
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의류/잡화/수입명품 | 상품의 택(TAG) 제거/라벨 및 상품 훼손으로 상품의 가치가 현저히 감소된 경우 |
계절상품/식품/화장품 | 고객님의 사용, 시간경과, 일부 소비에 의하여 상품의 가치가 현저히 감소한 경우 |
가전/설치상품 | 전자제품 특성 상, 정품 스티커가 제거되었거나 설치 또는 사용 이후에 단순변심인 경우, 액정화면이 부착된 상품의 전원을 켠 경우 (상품불량으로 인한 교환/반품은 AS센터의 불량 판정을 받아야 합니다.) |
자동차용품 | 상품을 개봉하여 장착한 이후 단순변심의 경우 |
CD/DVD/GAME/BOOK등 | 복제가 가능한 상품의 포장 등을 훼손한 경우 |
상품의 시리얼 넘버 유출로 내장된 소프트웨어의 가치가 감소한 경우 | |
노트북, 테스크탑 PC 등 | 홀로그램 등을 분리, 분실, 훼손하여 상품의 가치가 현저히 감소하여 재판매가 불가할 경우 |