관광

문화관광정책론

박영제,우경진

고객평점
발행일2021.03.10
판형변형판
쪽수444
ISBN9791166470455
판매가격 25,800원
배송비결제주문시 결제

총 금액 : 0원

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[도서소개]

문화적 고유성과 독특성은 문화관광산업에서 가장 중요한 가치이다. 한류로 대변되는 문화적 매력성은 한국에 대한 호감도를 높여 관광객의 방문동기와 관광행동을 촉진시킨다. 

본 교재는 미래관광 산업을 선도하고 관광선진국으로 도약하기 위해 문화관광정책의 과거와 현재를 살펴보고 미래를 위한 대안을 제시하기 위해 심혈을 기울여 집필하였다.




[목차]

Chapter 01 관광정책의 개요


제1절 정책의 개념과 특성···················································2

1 정책의 개념······································································ 2

2 정책의 성격······································································ 3

3 정책의 특성······································································ 4


제2절 관광정책의 개념과 특성··············································6

1 관광정책의 개념································································ 6

2 관광정책의 특성······························································10


제3절 관광정책의 목표와 유형············································11

1 관광정책의 이념······························································11

2 관광정책의 필요성··························································14

3 관광정책의 목표······························································16

4 관광정책의 체계와 유형 ··················································19


제4절 관광정책의 형성과정···············································22

1 관광정책의 형성······························································22

2 관광정책의 결정······························································22

3 관광정책의 집행······························································27

4 관광정책의 수용······························································29

5 관광정책 평가 ································································30



Chapter 02 관광 조직 기구


제1절 세계 관광기구·······················································38

1 세계 관광기구(UNWTO)··················································38

2 경제협력개발기구(OECD)················································39

3 아시아·태평양경제협력체(APEC)·····································39

4 아시아·태평양관광협회(PATA)········································40

5 ASEAN(동남아 연합)······················································41



Chapter 03 한국의 관광행정조직


제1절 관광행정조직의 의의와 특성·······································60

1 관광행정조직의 의의·······················································60

2 관광행정조직의 특성······················································62

3 관광행정조직의 기능·······················································63


제2절 정부 관광행정 기관과 역할········································64

1 문화체육관광부·······························································64

2 한국관광공사··································································67

3 한국문화 관광연구원·······················································70

4 지방자치단체··································································72



Chapter 04 주요 국가의 관광정책


제1절 미국의 관광정책····················································78

1 관광조직·········································································78

2 관광 진흥정책·································································81


제2절 영국의 관광정책····················································84

1 관광기구 및 역할·····························································84

2 관광 진흥정책·································································85


제3절 프랑스의 관광정책··················································86

1 관광기구 및 역할·····························································86

2 관광 진흥정책·································································88

3 관광정책 동향·································································90


제4절 스페인의 관광정책··················································91

1 관광기구 및 역할·····························································91

2 관광 진흥정책·································································92

3 관광정책 동향·································································93


제5절 중국의 관광정책·····················································95

1 관광기구 및 역할·····························································95

2 관광 진흥정책·································································96

3 관광정책 동향·································································97



Chapter 05 한국 관광정책의 변천


제1절 한국 관광정책의 변천············································ 106

1 1950년대 관광정책······················································106

2 1960년대 관광정책······················································106

3 1970년대 관광정책······················································107

4 1980년대 관광정책······················································109

5 1990년대 관광정책······················································111

6 2000년대 관광정책······················································111

7 우리나라 시대별 관광정책의 변화···································113


제2절 우리나라 역대 대통령과 관광정책······························ 115

1 박정희 대통령의 관광정책(1963~1979)·······················115

2 전두환 대통령의 관광정책(1980~1988)·······················116

3 노태우 대통령의 관광정책(1988~1993)·······················117

4 김영삼 대통령의 관광정책(1993~1998)·······················117

5 김대중 대통령의 관광정책(1998~2003)·······················118

6 노무현 대통령의 관광정책(2003~2008)·······················119

7 이명박 정부의 관광정책(2008~2013)···························120

8 문재인 정부의 관광정책(2017~2022)···························121


제3절 한국관광의 문제점 및 개선사항································· 123

1 정책방향 부문······························································124

2 마케팅 전략 부문···························································125

3 수용태세 개선 및 확충부문·············································127



Chapter 06 관광정책의 방향


제1절 새로운 관광정책의 추진방향····································· 132

1 관광정책 변화의 필요성·················································132

2 새로운 관광발전 모색····················································133

3 새로운 관광정책 추진방향··············································135

4 관광정책 추진전략························································139

5 관광정책 추진 개선방안·················································145


제2절 미래관광정책 수요 ··············································· 151

1 새로운 관광정책 수요····················································151

2 방한 및 국내 관광수요 확대 정책····································152


제3절 관광 브랜드 전략·················································· 155

1 관광브랜드의 개념························································156

2 관광브랜드의 특징························································156

3 관광브랜드의 효율성·····················································158

4 세계의 도시 관광브랜드·················································158

5 관광브랜드 개발전략·····················································162


제4절 국제 관광정책의 방향············································ 164

1 국제 관광정책의 중장기 계획수립···································164

2 글로벌 관광중심지 역할을 위한 정책수립························165

3 시장다변화 전략····························································165

4 차별화된 관광상품개발··················································167

5 국제 관광 진흥정책·······················································168

6 관광선진국의 국제 관광정책사례····································171



Chapter 07 지방화 시대의 관광정책


제1절 지방자치제와 관광산업·········································· 182

1 지방시대의 의의····························································182

2 지방시대의 관광정책·····················································184

3 지방 관광산업에 대한 기대·············································185


제2절 지방자치 시대의 관광정책······································· 186

1 지방자치단체 관광정책의 개념·······································186

2 지방자치단체 관광정책의 역할·······································187

3 지방자치시대의 관광정책 개발방향································191


제3절 지방자치시대의 관광············································· 198

1 지역 관광 활성화와 관광정책·········································200

2 지역 관광 활성화 요인···················································203

3 지역 관광 활성화 방향···················································207

4 지역 관광 이해관계자····················································212

5 외국의 지역 관광 현황···················································215


제4절 지방자치시대의 관광 진흥정책·································· 218

1 관광환경조성································································218

2 지역주민 참여와 관광개발··············································218

3 관광행정조직································································220

4 관광행정의 기능····························································221

5 관광산업 자원·······························································222

6 투자환경 조성·······························································222

7 관광 마케팅·홍보··························································223

8 관광개발·······································································223

9 관광규제 합리화 및 관광산업 경쟁력 강화·······················224

10 관광서비스의 고급화·····················································225


제5절 지역거점 관광도시 육성정책····································· 226

1 국제적 수준의 관광거점도시 육성···································226

2 지역특화 문화자원의 관광상품화····································227

3 테마·체험형 관광자원 개발············································228

4 환경이 살아있는 지속가능한 관광자원 개발·····················228

5 문화관광 콘텐츠 산업육성과 지역 관광정보 시스템 구축··229

6 융·복합 관광산업육성···················································230


제6절 지역 관광개발 패러다임의 변화································· 232

1 지역 관광자원 개발 패러다임의 변화······························232

2 질적 관광, 품질 관광에 대한 요구 확대···························232

3 지역 관광자원 개발 전담조직 신설확대···························234

4 지역 관광개발 사업에 대한 관리·운영의 중요성 확대·······234



Chapter 08 관광개발정책


제1절 관광개발··························································· 240

1 관광개발의 개념····························································240

2 관광개발의 영향····························································240

3 관광자원 개발·······························································243

4 관광개발 계획·······························································244

5 관광개발 유형·······························································245

6 관광인프라 개선····························································246


제2절 관광개발정책····················································· 249

1 관광개발정책································································250

2 관광개발정책의 수용태도···············································252


제3절 지속가능한 관광개발정책········································ 253

1 지속가능한 관광개발의 개념··········································253

2 지속가능한 관광개발의 원칙··········································254

3 지속가능한 관광개발의 기준··········································255



Chapter 09 국민관광정책


제1절 국민관광 촉진····················································· 262

1 국민관광정책의 개념·····················································262

2 국민관광정책의 현황·····················································263

3 국민관광의 효과와 중요성··············································264

4 국민관광의 정책 방향과 대안·········································264


제2절 복지관광정책······················································ 267

1 복지관광의 개념····························································267

2 복지관광의 이념····························································268

3 국내·외 복지관광정책 사례············································269

4 한국의 복지관광정책·····················································272


제3절 여가관광정책······················································ 273

1 여가정책의 개념····························································273

2 여가정책의 목적과 의의·················································274

3 여가정책의 필요성························································275

4 여가정책의 역할····························································277

5 국내·외 여가정책 현황···················································278

6 여가정책의 방향····························································286



Chapter 10 스마트시대의 관광정책


제1절 스마트 관광의 개념··············································· 294

1 스마트 관광이란···························································294

2 스마트 관광의 발전·······················································298

3 스마트 관광환경 조성····················································299


제2절 스마트 관광 콘텐츠 개발········································· 304

1 스마트 관광 콘텐츠·······················································304

2 관광 콘텐츠 개발 투자···················································308


제3절 국외 주요국가의 스마트 관광 사례······························ 312

1 공급자 측면에서의 스마트 관광사례·······························312

2 수요자 측면에서의 스마트 관광······································317



Chapter 11 DMZ 평화관광정책


제1절 DMZ 관광의 개념················································· 324

1 DMZ 관광····································································324

2 DMZ 관광의 중요성······················································325

3 DMZ 관광개발 계획······················································325


제2절 DMZ 관광정책 방향·············································· 326

1 DMZ 관광특구 정책 방안···············································326

2 DMZ 관광 활성화 정책 방안··········································329

3 DMZ 관광의 장·단기 정책 제안······································330


제3절 DMZ 관광개발 및 육성방향······································ 333

1 갈등에서 평화의 상징인 DMZ········································333

2 DMZ 평화개발의 실질적 효과········································333

3 DMZ 개발 방향성··························································334


제4절 DMZ 관광 프로그램 제안········································ 335

1 안보관광·······································································335

2 생태관광·······································································337

3 역사관광·······································································339

4 문화·레저 관광·····························································339



Chapter 12 한국의 관광진흥 개념과 정책


제1절 관광 진흥의 개념·················································· 344

1 관광 진흥법 ·································································344

2 관광 진흥계획·······························································344

3 관광 진흥의 정책적 제언················································350


제2절 관광산업 지원정책················································ 351

1 관광산업 규제정책························································351

2 금융 및 세제지원 정책···················································352

3 관광산업 일자리창출 방향··············································354


제3절 관광상품개발정책················································ 355

1 관광상품의 특성 ···························································355

2 해외 관광패키지 공연상품 사례······································356

3 관광상품개발································································357

4 문화관광 축제 육성 및 개발············································359

5 미래의 지속가능한 관광상품개발····································361



Chapter 13 미래 관광 환경 변화와 관광정책 방향


제1절 미래관광의 환경 변화와 수요전망······························ 368

1 미래관광의 환경 변화····················································368

2 미래관광정책 수요전망··················································372


제2절 미래관광정책 환경 변화 및 전망································ 373

1 여건변화 분석·······························································373

2 관광객 성향변화 분석····················································377


제3절 한국관광의 문제점 및 개선방안································· 379

1 정책방향 부문·······························································379

2 마케팅 전략방향 부문····················································381

3 수용태세 개선 및 확충부문·············································384


제4절 미래관광의 정책 방향············································ 386

1 대한민국 관광혁신 전략·················································387

2 경쟁력 있는 관광산업 생태계 구축··································388

3 관광 콘텐츠와 창조역량 강화·········································388

4 관광산업의 지속적 성장을 위한 인프라 조성····················389

5 지역 관광 활성화를 위한 기반강화··································389


제5절 4차 산업혁명시대의 관광정책··································· 390

1 관광환경의 변화····························································391

2 4차 산업혁명시대의 관광산업········································394


제6절 한국 관광산업의 업그레이드 전략······························· 397

1 미래 유망산업인 관광····················································397

2 미래 관광의 7대 트렌드·················································398

3 한국관광산업의 업그레이드 전략····································403



용어정리···································································· 406

참고문헌···································································· 408




[저자소개]

I 박 영 제 I

• 계명대학교 대학원 관광경영학 박사

• 수원대학교 대학원 호텔관광경영학 석사

• 용인대학교 호텔관광경영학 학사

• 미국 University of Nevada, Reno 대학원 과정


경력

• 호텔 신라 서울 근무

• 부산 코모도 호텔 근무

• 호텔 신라 서울 서비스 교육센터 수료

• 국립경상대학교 평생교육원 문화관광해설사 강사

• 한국국제대학교 산학 협력단 연구원

• 현) 계명대학교 외래교수

      대한관광경영학회 이사

      한국 관광학회 특별회원


저서

• 환대산업 서비스경영, 한올 출판사

• 관광여가론, 한올 출판사

• 호텔경영론, 한올출판사


주요논문

• 「세계적인 컨벤션행사 유치를 위한 컨벤션 목적지 브랜드경험의 만족과 도시 미지 형성에 관한 연구」

• 「영화 또는 드라마속의 PPL이 호텔브랜드 이미지와 만족도에 관한 연구」

• 「간접광고에 노출된 호텔브랜드가 기업이미지와 고객선호도에 미치는 영향」

• 「간접광고가 호텔레스토랑 브랜드 이미지와 만족도에 미치는 영향 연구」

• 「호텔마케팅 커뮤니케이션이 브랜드 인지도, 이미지, 충성도에 미치는 영향」

• 「커피전문점의 문화마케팅활동이 브랜드 이미지와 재 구매의도에 미치는 영향」

• 「피자전문점의 물리적환경이 서비스품질과 행동의도에 미치는 영향」

• 「한국형 호텔 브랜드 자산평가 가치 척도 개발」 외 다수




I 우 경 진 I

• 세종대학교 호텔관광경영 박사

• 휴스턴 주립대학 호텔 MBA 석사

• 한양대학교 정치외교학·교육학 학사


경력

• 대우개발·힐튼호텔 기획실 과장·홍보실장

• UILV 호텔경영학과 교환교수

• 현) 수원대학교 교수

문화콘텐츠 디자인연구 소장

수원·화성융합문화센터장


저서

• 환대산업입문, 피앤씨 미디어 2019 외 10편 주요 논문

• 고령시대 호텔의 기능 확장에 관한 연구, 융합관광콘텐츠연구 제6권 2호, 2021

• 평생교육 기관으로서 대학연계 은퇴자커뮤니티에 대한 수요자인식 조사, 우경진·전영미, 열린교육연구 제28권 제2호, 91~113, 2020

• 럭셔리 관광시장의 동향과 시사점, 수원대 논문집 제 33호, 2019

• 한국 복지관광의 개선분야 중요도 인식에 관한 탐색적 연구, 융합관광콘텐츠연구 4권, 2018.06

• 지역축제 참여요인과 사회적 자본 간의 관계 연구: 2017 화성 전곡항 뱃놀이 축제 참가자를 중심으로, 호텔경영학연구 2017.12

• 자유학기제 청소년 진로체험 만족도와 재참여 의도에 관한 연구, 수원대논문집 2017.10

• 청소년 여가활동 실태와 정책 제언: 화성시를 중심으로, 융합관광콘텐츠연구 3권, 2017.06

• ‘문화가 있는 날’만족도와 재참여 의도에 관한 연구, 수원대 논문집 2016.10





상품요약정보 : 서적
상품정보고시
도서명 상세설명페이지 참고
저자 상세설명페이지 참고
출판사 상세설명페이지 참고
크기 상세설명페이지 참고
쪽수 상세설명페이지 참고
제품구성 상세설명페이지 참고
출간일 상세설명페이지 참고
목차 또는 책소개 상세설명페이지 참고
거래조건에 관한 정보
거래조건
재화 등의 배송방법에 관한 정보 상품 상세설명페이지 참고
주문 이후 예상되는 배송기간 상품 상세설명페이지 참고
제품하자가 아닌 소비자의 단순변심, 착오구매에 따른 청약철회 시 소비자가 부담하는 반품비용 등에 관한 정보 배송ㆍ교환ㆍ반품 상세설명페이지 참고
제품하자가 아닌 소비자의 단순변심, 착오구매에 따른 청약철회가 불가능한 경우 그 구체적 사유와 근거 배송ㆍ교환ㆍ반품 상세설명페이지 참고
재화등의 교환ㆍ반품ㆍ보증 조건 및 품질보증 기준 소비자분쟁해결기준(공정거래위원회 고시) 및 관계법령에 따릅니다.
재화등의 A/S 관련 전화번호 상품 상세설명페이지 참고
대금을 환불받기 위한 방법과 환불이 지연될 경우 지연에 따른 배상금을 지급받을 수 있다는 사실 및 배상금 지급의 구체적 조건 및 절차 배송ㆍ교환ㆍ반품 상세설명페이지 참고
소비자피해보상의 처리, 재화등에 대한 불만처리 및 소비자와 사업자 사이의 분쟁처리에 관한 사항 소비자분쟁해결기준(공정거래위원회 고시) 및 관계법령에 따릅니다.
거래에 관한 약관의 내용 또는 확인할 수 있는 방법 상품 상세설명페이지 및 페이지 하단의 이용약관 링크를 통해 확인할 수 있습니다.
01. 반품기한
  • 단순 변심인 경우 : 상품 수령 후 7일 이내 신청
  • 상품 불량/오배송인 경우 : 상품 수령 후 3개월 이내, 혹은 그 사실을 알게 된 이후 30일 이내 반품 신청 가능
02. 반품 배송비
반품 배송비
반품사유 반품 배송비 부담자
단순변심 고객 부담이며, 최초 배송비를 포함해 왕복 배송비가 발생합니다. 또한, 도서/산간지역이거나 설치 상품을 반품하는 경우에는 배송비가 추가될 수 있습니다.
상품의 불량 또는 오배송 고객 부담이 아닙니다.
03. 배송상태에 따른 환불안내
환불안내
진행 상태 결제완료 상품준비중 배송지시/배송중/배송완료
어떤 상태 주문 내역 확인 전 상품 발송 준비 중 상품이 택배사로 이미 발송 됨
환불 즉시환불 구매취소 의사전달 → 발송중지 → 환불 반품회수 → 반품상품 확인 → 환불
04. 취소방법
  • 결제완료 또는 배송상품은 1:1 문의에 취소신청해 주셔야 합니다.
  • 특정 상품의 경우 취소 수수료가 부과될 수 있습니다.
05. 환불시점
환불시점
결제수단 환불시점 환불방법
신용카드 취소완료 후, 3~5일 내 카드사 승인취소(영업일 기준) 신용카드 승인취소
계좌이체 실시간 계좌이체 또는 무통장입금
취소완료 후, 입력하신 환불계좌로 1~2일 내 환불금액 입금(영업일 기준)
계좌입금
휴대폰 결제 당일 구매내역 취소시 취소 완료 후, 6시간 이내 승인취소
전월 구매내역 취소시 취소 완료 후, 1~2일 내 환불계좌로 입금(영업일 기준)
당일취소 : 휴대폰 결제 승인취소
익월취소 : 계좌입금
포인트 취소 완료 후, 당일 포인트 적립 환불 포인트 적립
06. 취소반품 불가 사유
  • 단순변심으로 인한 반품 시, 배송 완료 후 7일이 지나면 취소/반품 신청이 접수되지 않습니다.
  • 주문/제작 상품의 경우, 상품의 제작이 이미 진행된 경우에는 취소가 불가합니다.
  • 구성품을 분실하였거나 취급 부주의로 인한 파손/고장/오염된 경우에는 취소/반품이 제한됩니다.
  • 제조사의 사정 (신모델 출시 등) 및 부품 가격변동 등에 의해 가격이 변동될 수 있으며, 이로 인한 반품 및 가격보상은 불가합니다.
  • 뷰티 상품 이용 시 트러블(알러지, 붉은 반점, 가려움, 따가움)이 발생하는 경우 진료 확인서 및 소견서 등을 증빙하면 환불이 가능하지만 이 경우, 제반 비용은 고객님께서 부담하셔야 합니다.
  • 각 상품별로 아래와 같은 사유로 취소/반품이 제한 될 수 있습니다.

환불불가
상품군 취소/반품 불가사유
의류/잡화/수입명품 상품의 택(TAG) 제거/라벨 및 상품 훼손으로 상품의 가치가 현저히 감소된 경우
계절상품/식품/화장품 고객님의 사용, 시간경과, 일부 소비에 의하여 상품의 가치가 현저히 감소한 경우
가전/설치상품 전자제품 특성 상, 정품 스티커가 제거되었거나 설치 또는 사용 이후에 단순변심인 경우, 액정화면이 부착된 상품의 전원을 켠 경우 (상품불량으로 인한 교환/반품은 AS센터의 불량 판정을 받아야 합니다.)
자동차용품 상품을 개봉하여 장착한 이후 단순변심의 경우
CD/DVD/GAME/BOOK등 복제가 가능한 상품의 포장 등을 훼손한 경우
내비게이션, OS시리얼이 적힌 PMP 상품의 시리얼 넘버 유출로 내장된 소프트웨어의 가치가 감소한 경우
노트북, 테스크탑 PC 등 홀로그램 등을 분리, 분실, 훼손하여 상품의 가치가 현저히 감소하여 재판매가 불가할 경우
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