관광

관광자원론(3판)

이정은,김효경,김규영,천덕희

고객평점
발행일2021.02.10
판형변형판
쪽수484
ISBN9791166470332
판매가격 28,800원
배송비결제주문시 결제

총 금액 : 0원

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[도서소개]

이 책은 관광자원에 대한 배경지식을 적용하고자 하였으며 관광자원에 대해 이해하고 종합적인 차원에서 내용을 구성하고자하였다.
따라서 관광학 및 관광객 행동을 공부하는 많은 사람들을 대상으로 실제적이며 효율적으로 이용하도록 하였다. 




[목차]

CHAPTER 01 관광 개념과 특성 _ 2


① 관광의 개념과 의의………………………… 4

1. 관광의 개념 ········································································· 4

2. 관광의 의의 ······································································· 10

3. 관광의 역할 ······································································· 13

4. 관광의 구조 ······································································· 34

5. 새로운 산업인 관광산업 ·············································· 38


 관광대상과 자원… ………………………… 47

1. 관광대상 ·············································································· 47

2. 관광대상의 현대적 특성 ··············································· 52


 관광자원의 개념과 분류… ………………… 57

1. 관광자원의 개념 ······························································· 57

2. 관광자원의 분류 ······························································ 59


④ 관광시설의 개념과 종류… ………………… 69 

1. 관광시설의 개념 ······························································· 69

2. 관광시설의 종류 ······························································ 70



CHAPTER 02 관광 콘텐츠와 스토리텔링 _ 86


 관광자원 콘텐츠의 개념과 의의…………… 88 

1. 관광 콘텐츠(Tourism contents) ······························ 88

2. 관광 콘텐츠산업의 특성 ·············································· 90


 스토리란 무엇인가?………………………… 95

1. 스토리의 개념 ···································································· 95

2. 스토리의 형태 ·································································· 96

3. 스토리텔링의 세 요소 ················································· 102

4. 스토리텔링의 효과 ······················································· 106

5. 스토리의 부문별 연구 ·················································· 107


 관광스토리의 이론과 실제… …………… 114

1. 관광 스토리텔링 개념 ··················································· 114

2. 관광 스토리텔링의 추진 과정 ··································· 116


 스토리텔링과 관광개발… ……………… 121

1. 관광산업의 융복합화 ···················································· 121

2. 문화콘텐츠 정책 방향과 적용 ··································· 127

3. 관광스토리텔링 사례 ·················································· 136



CHAPTER 03 관광개발 _ 142


 관광개발의 유형과 영향… ……………… 144

1. 관광개발의 개념과 유형 ············································· 144

2. 관광개발의 영향 ··························································· 146

3. 관광개발 영향 요인 ····················································· 150

4. 관광개발의 주체 ···························································· 155

5. 관광개발의 유형 ··························································· 160

6. 관광개발계획의 구성 및 전개 ·································· 164

7. 관광개발계획시스템 ···················································· 166

8. 관광자원개발사업유형 ················································ 174



CHAPTER 04 자연 관광자원 _ 182


 자연 관광자원… ………………………… 184

1. 자연 관광자원의 개념··················································· 184

2. 자연공원의 이용····························································· 188

3. 자연공원의 종류······························································ 193

4. 자연 관광자원 보호와 자원········································ 198


 산악과 동굴자원… ……………………… 209

1. 산악 관광자원의 의의와 가치··································· 209

2. 산악 관광자원의 특색··················································· 215

3. 동굴 관광자원의 특색·················································· 222


 수변관광자원……………………………… 234

1. 하천 관광자원·································································· 234

2. 호수관광자원··································································· 238

3. 해안관광자원··································································· 246


 온천관광자원……………………………… 255

1. 온천의 형성원인 및 분류············································· 255

2. 온천의 분포와 의의······················································· 259

3. 한국의 온천······································································ 263



CHAPTER 05 문화 관광자원 _ 268


 문화와 문화재… ………………………… 270

1. 문화의 개념과 본질························································ 270

2. 문화관광자원··································································· 273

3. 문화재의 현황과 분포·················································· 274

4. 국가지정문화재의 종류·············································· 280


 사찰 및 민속자료… ……………………… 287

1. 가람의 종류······································································· 287

2. 사찰의 경관······································································ 289

3. 장승······················································································ 292

4. 당(當) ··················································································· 299


 성곽………………………………………… 307

1. 성곽의 발달······································································· 307

2. 성곽의 종류······································································· 313

3. 도성계획과 관광····························································· 319



CHAPTER 06 복합 관광자원 _ 338


 농촌관광자원……………………………… 340

1. 농촌관광··········································································· 340

2. 외국의 농촌관광····························································· 346

3. 농촌경관자원·································································· 360

4. 향토음식자원·································································· 366


 도시 관광자원… ………………………… 370

1. 도시 관광자원의 의의와 요소···································· 370

2. 여가·레크리에이션 이용·············································· 378

3. 도시공원자원··································································· 381



CHAPTER 07 위락 관광자원 _ 394


 위락 리조트… …………………………… 396

1. 위락의 개념······································································· 396

2. 리조트의 개념과 개발·················································· 397

3. 복합 리조트의 개념 및 개발사례···························· 403


 골프………………………………………… 409

1. 골프의 발달과 입지조건···············································409

2. 골프장의 현황과 시설····················································412

3. 골프의 대중화···································································414

4. 골프산업의 제약요인·····················································414


 스키………………………………………… 420

1. 스키의 발달과 입지······················································· 420

2. 스키의 특성 및 의의····················································· 423

3. 스키장의 시설 및 현황················································· 424

4. 외국의 스키장································································ 430


 크루즈·마리나…………………………… 433

1. 크루즈(Cruise)······································································ 433

2. 마리나 시설과 분류······················································· 438

3. 마리나의 입지조건 및 도입활동······························ 440

4. 마리나 현황과 사례························································ 441


 축제………………………………………… 450

1. 축제의 개념 및 기능·······················································450

2. 축제의 분류········································································457

3. 축제의 효과········································································461



참고문헌……………………………………………… 466




[저자소개]


| 이 정 은 |

•경주대학교 관광개발학과(경영학 학사)

•동아대학교대학원 관광경영학과(경영학 석사)

•동의대학교대학원 호텔관광외식경영학과(경영학 박사)

•전) 경주대학교·동명대학교·광주대학교 외래교수

•전) 농촌진흥청 국립농업과학원 연구원

•현) 이코노앤리서치컨설팅 대표

•현) (주)해맑은네트윅스 여행사업부 이사

•현) 예원예술대학교 문화예술관광콘텐츠학과 객원교수

•(사)한국관광학회 평생회원

•(사)대한관광경영학회 평생회원

•(사)한국관광산업학회

•관광종사원 자격증(국내여행안내사·호텔서비스사)

• 커피조리사자격·커피조리사 심사위원자격

•중소기업기술개발 지원사업 평가위원

•커피조리사 교육자자격(한국평생능력개발원)


<저서>

•『농촌마을축제운영』 (공저)

•『환대산업인적자원관리』 (대표저자)

•『관광자원론』 (대표저자)

•NCS 적용한 4차산업을 위한 여행경영실무 (공저)

•『문화관광의 이해』 (대표저자)


<연구논문>

•해양레저관광에서 재미의 감정적 반응과 행동의도간의 관계

•관광목적지의 마케팅커뮤니케이션이 자아일치성과 팬쉽, 

리고 행동지속성과의 영향관계 등 다수의 연구논문이 있음



| 김 효 경 |

• Charles Sturt University, Sydney Australia. Business

Management(경영학 학사)

•경희대학교 관광대학원 호텔경영학 전공 (호텔경영학 석사)

•경희대학교 일반대학원 호텔관광학 전공 (호텔관광학 박사)

•현) 한국관광대학교 관광경영과 교수

•TESOL 자격증(한국외국어대학교 교육대학원)

• SCAE Coffee Diploma : The Speciality Coffee Association

of Europe (I.A.COFFEE International Academy of Coffee)

•국가공인 S.MAT기반 특성화 과정 서비스 경영자격증(한국생산성본부)

•커피바리스타 2급 심사위원, 와인소믈리에 2급 심사위원 (한국외식음료협회)


<저서>

•『관광자원론』

•『호텔경영론』

•『 하스피탈리티 매니저를 위한 와인·맥주·스피릿 가이드』

•『사례로 배우는 Restaurant English』 외 다수


| 김 규 영 |

•부산대학교 문리과대학 (문학사)

•호주국립대학교대학원 영어교육학과 (교육학 석사)

•동아대학교대학원 관광경영학과 (관광경영학 박사)

•전) 경주대학교 관광경영학과 교수

•현) 부산파이낸스뉴스 국제교육위원

•현) 부산광역시의회의정자문위원

•현) GMT Global Eduex 대표

•현) (사)한국관광학회 평생회원 및 부회장

•현) 경남정보대학교 호텔관광계열 겸임교수


<저서>

•『NCS 적용한 4차산업을 위한 여행경영실무』 (대표저자)


<연구논문>

“관광목적지의 물리적 환경이 감정적 반응과 행동의도에 미치는 영향 ” 다수의 연구논문이 있음



| 천 덕 희 |

•경기대학교 관광전문대학원 여행·항공·크루즈경영전공(관광학 석사)

•경기대학교 관광전문대학원 여행·항공·크루즈경영전공(관광학 박사)

•전) 배재대학교, 장안대학교 겸임교수

•현) 순천향대학교 겸임교수

•현) UTC Tour 대표

•현) (사)한국크루즈연구원 이사

•현) (사)한국여행서비스교육협회 사무국장

•현) 직업능력심사평가원 여행분야 심사평가위원


<저서 및 논문>

•『여행사 경영과 실무』

•『항공예약실무』

•『항공발권실무』

•『세계관광과 문화』

•『여행상품 상담실무』

•『국외여행인솔자 공통실무』

•『NCS기반 여행상품 상담사 자격인증 문제집』


<연구논문>

•Advertising strategy for outbound travel services.

•A study on the leadership style and the organizational performance in Korea and USA. 등 다수의 연구논문이 있음





상품요약정보 : 서적
상품정보고시
도서명 상세설명페이지 참고
저자 상세설명페이지 참고
출판사 상세설명페이지 참고
크기 상세설명페이지 참고
쪽수 상세설명페이지 참고
제품구성 상세설명페이지 참고
출간일 상세설명페이지 참고
목차 또는 책소개 상세설명페이지 참고
거래조건에 관한 정보
거래조건
재화 등의 배송방법에 관한 정보 상품 상세설명페이지 참고
주문 이후 예상되는 배송기간 상품 상세설명페이지 참고
제품하자가 아닌 소비자의 단순변심, 착오구매에 따른 청약철회 시 소비자가 부담하는 반품비용 등에 관한 정보 배송ㆍ교환ㆍ반품 상세설명페이지 참고
제품하자가 아닌 소비자의 단순변심, 착오구매에 따른 청약철회가 불가능한 경우 그 구체적 사유와 근거 배송ㆍ교환ㆍ반품 상세설명페이지 참고
재화등의 교환ㆍ반품ㆍ보증 조건 및 품질보증 기준 소비자분쟁해결기준(공정거래위원회 고시) 및 관계법령에 따릅니다.
재화등의 A/S 관련 전화번호 상품 상세설명페이지 참고
대금을 환불받기 위한 방법과 환불이 지연될 경우 지연에 따른 배상금을 지급받을 수 있다는 사실 및 배상금 지급의 구체적 조건 및 절차 배송ㆍ교환ㆍ반품 상세설명페이지 참고
소비자피해보상의 처리, 재화등에 대한 불만처리 및 소비자와 사업자 사이의 분쟁처리에 관한 사항 소비자분쟁해결기준(공정거래위원회 고시) 및 관계법령에 따릅니다.
거래에 관한 약관의 내용 또는 확인할 수 있는 방법 상품 상세설명페이지 및 페이지 하단의 이용약관 링크를 통해 확인할 수 있습니다.
01. 반품기한
  • 단순 변심인 경우 : 상품 수령 후 7일 이내 신청
  • 상품 불량/오배송인 경우 : 상품 수령 후 3개월 이내, 혹은 그 사실을 알게 된 이후 30일 이내 반품 신청 가능
02. 반품 배송비
반품 배송비
반품사유 반품 배송비 부담자
단순변심 고객 부담이며, 최초 배송비를 포함해 왕복 배송비가 발생합니다. 또한, 도서/산간지역이거나 설치 상품을 반품하는 경우에는 배송비가 추가될 수 있습니다.
상품의 불량 또는 오배송 고객 부담이 아닙니다.
03. 배송상태에 따른 환불안내
환불안내
진행 상태 결제완료 상품준비중 배송지시/배송중/배송완료
어떤 상태 주문 내역 확인 전 상품 발송 준비 중 상품이 택배사로 이미 발송 됨
환불 즉시환불 구매취소 의사전달 → 발송중지 → 환불 반품회수 → 반품상품 확인 → 환불
04. 취소방법
  • 결제완료 또는 배송상품은 1:1 문의에 취소신청해 주셔야 합니다.
  • 특정 상품의 경우 취소 수수료가 부과될 수 있습니다.
05. 환불시점
환불시점
결제수단 환불시점 환불방법
신용카드 취소완료 후, 3~5일 내 카드사 승인취소(영업일 기준) 신용카드 승인취소
계좌이체 실시간 계좌이체 또는 무통장입금
취소완료 후, 입력하신 환불계좌로 1~2일 내 환불금액 입금(영업일 기준)
계좌입금
휴대폰 결제 당일 구매내역 취소시 취소 완료 후, 6시간 이내 승인취소
전월 구매내역 취소시 취소 완료 후, 1~2일 내 환불계좌로 입금(영업일 기준)
당일취소 : 휴대폰 결제 승인취소
익월취소 : 계좌입금
포인트 취소 완료 후, 당일 포인트 적립 환불 포인트 적립
06. 취소반품 불가 사유
  • 단순변심으로 인한 반품 시, 배송 완료 후 7일이 지나면 취소/반품 신청이 접수되지 않습니다.
  • 주문/제작 상품의 경우, 상품의 제작이 이미 진행된 경우에는 취소가 불가합니다.
  • 구성품을 분실하였거나 취급 부주의로 인한 파손/고장/오염된 경우에는 취소/반품이 제한됩니다.
  • 제조사의 사정 (신모델 출시 등) 및 부품 가격변동 등에 의해 가격이 변동될 수 있으며, 이로 인한 반품 및 가격보상은 불가합니다.
  • 뷰티 상품 이용 시 트러블(알러지, 붉은 반점, 가려움, 따가움)이 발생하는 경우 진료 확인서 및 소견서 등을 증빙하면 환불이 가능하지만 이 경우, 제반 비용은 고객님께서 부담하셔야 합니다.
  • 각 상품별로 아래와 같은 사유로 취소/반품이 제한 될 수 있습니다.

환불불가
상품군 취소/반품 불가사유
의류/잡화/수입명품 상품의 택(TAG) 제거/라벨 및 상품 훼손으로 상품의 가치가 현저히 감소된 경우
계절상품/식품/화장품 고객님의 사용, 시간경과, 일부 소비에 의하여 상품의 가치가 현저히 감소한 경우
가전/설치상품 전자제품 특성 상, 정품 스티커가 제거되었거나 설치 또는 사용 이후에 단순변심인 경우, 액정화면이 부착된 상품의 전원을 켠 경우 (상품불량으로 인한 교환/반품은 AS센터의 불량 판정을 받아야 합니다.)
자동차용품 상품을 개봉하여 장착한 이후 단순변심의 경우
CD/DVD/GAME/BOOK등 복제가 가능한 상품의 포장 등을 훼손한 경우
내비게이션, OS시리얼이 적힌 PMP 상품의 시리얼 넘버 유출로 내장된 소프트웨어의 가치가 감소한 경우
노트북, 테스크탑 PC 등 홀로그램 등을 분리, 분실, 훼손하여 상품의 가치가 현저히 감소하여 재판매가 불가할 경우
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